Brand profile

Profile fields

After a successful analysis, review and edit:

• Tone — How your brand sounds (formal, conversational, technical, etc.)
• Audience — Who you write for
• Keywords — Seeds used for scheduled content and enrichment
• Visual branding — Colors and style cues for cover images

Changes apply to future content jobs. Re-run jobs already in flight use the profile snapshot from enqueue time.

Editing

1. Open Brand.
2. Update any field in the profile form.
3. Save — no refresh required for text edits.

Refresh analysis

When your website positioning changes, start a new analysis from the same page. The new extract overwrites analysis-derived fields; manual edits may need re-application.

Multiple profiles

Workspaces typically use one primary brand profile per content job. Select the profile when queueing content on Generate.

Keywords in schedules

Recurring schedules can pull keywords from:

• Your manual keyword list
• Brand profile keywords
• Both (rotated)

See Schedules and calendar.